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Youtube music advertisement

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. After all, Spotify has more or less been using the same business model to convert free users to its paid premium tiers for years, and it currently leads the streaming industry in overall subscribers. We do not seek to specifically increase ad loads across YouTube. For a specific subset of users who use YouTube like a paid music service today - and would benefit most from additional features - we may show more ads or promotional prompts to upsell to our paid service. The strategy of shoving more ads at users is a win for YouTube, no matter how you look at it. Either more users are annoyed into subscribing or YouTube makes even more money from increased ad revenue. Update March 21st, pm: Updated story to include statement from YouTube. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. By choosing I Accept , you consent to our use of cookies and other tracking technologies.
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Why Bother with YouTube Advertising as a Musician?

By Angela Natividad. To promote YouTube Music, which launched in the U. Sure, Spotify has musical diversity. But YouTube is the No. And it's those people, and their unique and personal tastes, that the brand is focusing on. Meet Jaysn, a funky little aficionado of the Korean hip-hop scene his track: Eung Freestyle. He's cool enough to score daps from bigger kids, but still young enough to melt under the stare of an older lady on the subway:. Next there's Kristen, who's sad on an airplane … and fueling the fire with some James Blake and Bon Iver you know you've done it :. And finally there's Alex, a small-town boy with a secret that only Elliphant's Club Now Skunk can release:. To varying degrees, each ad is an effort to humanize an Other—a hijabi who loves rap, a parolee who's made a loving family and not just mistakes , the painstaking creation of a fiercer self Alex , Asians who can be hardcore, and a girl who uses music not just as a balm but as a way to dive deeper into her own dark feelings Kristen.

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We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. After all, Spotify has more or less been using the same business model to convert free users to its paid premium tiers for years, and it currently leads the streaming industry in overall subscribers.

We do not seek to specifically increase ad loads across YouTube. For a specific subset of users who use YouTube like a paid music service today - and would benefit most from additional features - we may show more ads or promotional prompts to upsell to our paid service. The strategy of shoving more ads at users is a win for YouTube, no matter how you look at it. Either more users are annoyed into subscribing or YouTube makes even more money from increased ad revenue.

Update March 21st, pm: Updated story to include statement from YouTube. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. By choosing I Accept , you consent to our use of cookies and other tracking technologies. Cybersecurity Mobile Policy Privacy Scooters.

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